Why does this phenomenon occur? This is a matter of choice. When we are bulk sms service faced with many options, in order to avoid the fatigue of our brains, we generally choose the more secure option in the end. How is it safe? That is, choose an option between "meet the minimum needs" and "the highest affordable cost". For example, when we have to choose between 2 similar products, we usually settle for the second best and choose the cheaper or more bulk sms service cost-effective one. But when a choice has to be made between 3 similar products, it tends to switch from choosing the cheapest to the mid-priced one. Because for consumers, when he is not sure about
Weigh the price For example, there are two types bulk sms service of water purifiers, priced at 1,500 yuan and 1,800 yuan respectively. When you can't professionally distinguish the true value of these two products, you will usually choose the one with the lower price. Think about it, is this the truth? 2. Avoid extremes This is an example that happened to me. I bulk sms service went to the barber shop to perm and dye. The boss gave three packages, one priced at 160 yuan, the other 340 yuan, and the other 500 yuan. I hesitated and chose the 340 yuan package. . Why choose the middle one? Because I can't professionally distinguish the hot and dyeing effects of these three models,
I can only compare them through the products of these three bulk sms service price points. Seeing this, we also understand: consumers' decisions, usually with irrational tendencies, will change with the change of the situation. When the value of the product cannot be judged, the optimal solution will be the compromise option, even if the compromise The option does not have bulk sms service an absolute dominance relationship in the option set, it will also be more attractive, and the probability of being selected will increase. 03 Application of Compromise Effect Sales After understanding the compromise effect, how should we use it as an operation or a business? Let's first look at the tradeoff effect in sales.